American Research Institute for Policy Development. Indicators of Takaful Awareness among Kuwaitis. Engage:The Complete Guide for Brands and Businesses to Build Cultivate and Measure Success on The Web 263 A Collection of Islamic Advertising Principles. Springer International Publishing Switzerland. Understanding Digital Marketing-Basics and Actions. Menghitung Nilai Kontribusi Minimum Yang Harus Diperoleh Unit Usaha Syariah Asuransi Umum Untuk Melakukan Proses Sin Off Dengan Study Case di PT. (2009), “Relevancy and measurement of religiosity in consumer behavior research”,International Business Research, Vol. Consumers’ Attitude toward Islamic Insurance Services (Takaful) Patronage in Kano Metropolis, Nigeria. Why Muslims are the world’s fastest-growing religious group. The 2nd International Conference on Strategic Innovative Marketing. Procedia - Social and Behavioral Sciences. The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude. Lim, X.J.,bt Mohd Radzol A.R,Cheah, J.H., Wong, M.W. International Review of Management and Marketing 8(1), 13-18. (2017) Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry. Research report submitted in partial fulfillment of the requirement for the degree of Master of Business Administration University Sains Malaysia Factors That Influence Muslim Consumers Preference Towards Islamic Banking Products or Facilities : Theory of Reasoned Action Factors.
Customers’ Intention toward Shariah Compliant Credit Cards: A Pilot Study.DOI: 10.6007/IJARBSS/v7-i4/2887. Analysis of Intention in Using Financial Technology (Fintech)for Islamic Philanthropy. The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation Y. Proceeding Kuala Lumpur International Business, Economics and Law Conference.īalakrishnan, B.KPD., Dahnil, M.I., Yi W.J. Participants’ Preferences & Motivations About Takaful Products & Services: An Empirical Study On Saudi Arabia. Aplikasi Teknik Multivariate untuk Riset Pemasaran. Konsep dasar dan Aplikasi Sem dengan Amos 24. Nachrowi, Nachrowi Djalal., Hardius, Usman. Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. Pemodelan Statistika Pada Analisis Reliabilitas Dan Survival. Yogyakarta.UPP STIM YKPN.įernandes, Aji A.R. Manajemen Pemasaran Syariah Teori dan Praktik. Bandung: Cordoba Internasional IndonesiaĪl-Mundziri, I. While social media marketing compliance to sharia rules has proven to have a negative effect on attitudes towards sharia insurance.Īl Qur’an Karim Terjemahan dan Tafsir Bil Hadis (2016). Analysis of data from the results of a survey of 324 respondents using Lisrel-SEM found that social media marketing and product compliance with sharia rules had a positive effect on purchase intention through an intermediary attitude towards sharia insurance. This study seeks to find out how the influence of social media marketing on buying interest in Islamic insurance. With the rise of the use of social media in Indonesia, Islamic insurance operators use social media as a means of bridging communication between them and consumers. It can be seen from the low literacy rate of sharia insurance in Indonesia that only reached 2.51%. The low awareness, knowledge and exposure to sharia insurance is the reason for the lack of sharia insurance participation rates. Based on AAJI data, insurance users in Indonesia have only reached 7.5%, and only around 5% of that number uses sharia insurance. However, in reality the large muslim population does not necessarily guarantee the large market share of Islamic insurance in Indonesia. Indonesia has a large potential as a potential market share of Islamic insurance.
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